Zbiotics

ART DIRECTOR: SHUICHI NARITA (ANDSHU.COM)

DESIGNER: YUKA DOYAMA

SITUATION

ZBiotics is the world’s first-ever genetically engineered probiotic drink designed to minimize the impacts of acetaldehyde, a toxic byproduct of alcohol consumption. They started with the problem, that unquestionably terrible feeling you get after a round of drinking caused by acetaldehyde leftover in the gut, and engineered an edible, healthy probiotic bacteria that can get you off the couch and back to your life. The company spent over 3 years developing the technology behind ZBiotics, and we helped them from the very beginning. And we can't wait to share it with you.

SOLUTION

We crafted a brand that exudes science but is anchored in transparency. From beautiful photography of microscopic world that elevate each special organism to clean black and white packaging designs that is minimalized so that the science that represents each and every bottle is celebrated, we were able to create a brand that weaves an unforgettable story around hangover cure.