Pureology

“ Pureology was born in California in 2001, with a simple but powerful idea: to create the very best products for color-treated hair. We led the way in creating products made with purity and good health in mind, and we pioneered the “no nasties” movement with our ZeroSulfate® shampoos and 100% vegan formulas. Our signature aromatherapy fragrances give every Pureology user an indulgent experience while protecting their haircolor. Word quickly spread and our brand became a favorite of stylists and clients alike!”

Creative Director: Jordan Craddock, Tyler Ochs

Art Director: Megan Padden

Designer: Yuka Doyama

Illustrator (Holiday): Nina Chakrabarti

Photoshoot Concepted by: Megan Padden and Rachel Herring, Yuka Doyama (Holiday)

Photographer: Cody Rasmussen (Holiday + NOCC), Peter Lueders (Perfectly Pure), Jem Mitchell (Promotional Images)

Retouching: Smooch NYC, Yuka Doyama (Holiday)

Food Styling: Pureology Creative Team