BASKIN ROBBINS REBRAND (STUDENT WORK)
Teacher: Jennifer Cole Philips
Designer: Yuka Doyama
For the rebrand of Baskin Robbins, I wanted it to look more sophisticated and modern. To keep the playful feel of the original brand, I made the focal point the texture that mirrors that of ice cream. The menu structure is to look like a paint chip booklet with description of the flavors and ingredients.