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BASKIN ROBBINS REBRAND (STUDENT WORK)

Teacher: Jennifer Cole Philips

Designer: Yuka Doyama

For the rebrand of Baskin Robbins, I wanted it to look more sophisticated and modern. To keep the playful feel of the original brand, I made the focal point the texture that mirrors that of ice cream. The menu structure is to look like a paint chip booklet with description of the flavors and ingredients.

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PROCESS

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